I take an idea and make it a product that exists.

I am Ayoub Hayda, a software engineer. I work as the technical partner for founders who have an idea and no technical team behind them.

Most of my work is SaaS products. That is where I go deepest. I also build websites, mobile apps, chatbots and AI tools, and small custom tools made for one specific problem.

I start with the idea, and we talk it through until I understand what you actually want. Then I study the market and look for the gaps your competitors leave open. I design a product that closes those gaps at the lowest cost that still works. I break the build into phases, each one planned for speed, cost and security. I execute step by step. After launch I stay with you until the product is genuinely right.

There is one of me. That has an advantage and a limit, and you should know both. The advantage is that nothing is handed off. The person who studied your market writes the code and answers your messages. The limit is that I take on few projects at a time. If I am full, I will say so straight away.

I work with founders anywhere, in Arabic, French and English.

There is one of me

You work with me directly. No account manager, no handover to someone you never met, no team you cannot name. That is the advantage. The limit is the same fact: I take a small number of projects at a time. If I am full, I will tell you and give you a date rather than take a deposit and put you in a queue.

How I work, in short

Six stages, in the same order on every project. The number is not the point - the point is that the same person is at all six of them, and nothing is handed to anyone else along the way.

01You tell me the idea
02You see the market gaps
03You see the real screens
04You approve the plan
05You watch it being built
06You launch, and I stay

See all six stages in full

All of it is yours

Working with one person raises a fair question: what am I left holding if he stops? So nothing is held back as leverage and nothing sits in an account only I can open. Everything the product is made of is in your name from the first day, not handed over at the end.

The source code
The database and everything in it
The hosting and domain accounts
The design files
The written decisions

Which also means you are never locked in. If you outgrow me, or simply want someone else, another developer can pick it up and keep going - and I will help them do it.

For the technical reader

How I decide what to build with

You are not buying a technology. You are buying something that works, is safe to run, and does not turn expensive to keep. Which tools get you there is my problem, and I weigh it the same way every time.

Speed: How soon there is something real you can open and react to. A product nobody can see for three months is a product nobody can correct, and correcting it later is where the money goes.
Efficiency: What it costs to run every month while nobody is touching it. Most of that bill is decided before a line is written, by choices you would never be shown.
Security: What happens to your users’ data on the worst day. It is chosen for at the start, in every phase, because it is not something that can be added at the end.
Cost to own: Not what it costs to build - what it costs to keep. A cheap build that only one person can maintain is the expensive option, and you find out eighteen months later.

There is no single right stack, and I do not have a favourite one I fit every project into. What I have is those four questions, asked in that order, before anything is chosen.

What that usually adds up to

The current answer for most of what I build, listed without ceremony. It is a record of what I reach for, not a claim about how well.

Practices: Market and competitor analysis · Product discovery · Phased delivery · Application security · Bilingual and RTL interfaces · Post-launch support
Languages: TypeScript · PHP
Frameworks: Next.js · React · Tailwind CSS · shadcn/ui · Framer Motion · Laravel
Databases: PostgreSQL · Prisma · Neon · MySQL
Infrastructure: Node.js · Vercel · Git
Integrations: Vercel AI SDK · Claude · Stripe · Lemon Squeezy · Inngest · Arcjet · Resend · Auth.js · UploadThing

How this actually goes

None of this is unusual, and that is rather the point. It is written down because “we’ll work it out as we go” is the most reliable way a project this size goes wrong - and because you should be able to decide whether it suits you before you write to me, not after.

First reply: Within one business day, from me. There is nobody else to route it through.
How we talk: WhatsApp, email or a call - whichever you already use. No portal to log into.
What you see each week: A real link you can open and use, not a status report about one.
Money: Phase by phase, priced and agreed before that phase starts. Never the whole thing up front.
When the scope moves: Small things, as we go. Anything that changes a phase gets re-scoped and re-priced first, in writing.
After launch: I stay for the fixes and the changes - and I am still the person who knows why it was built this way.

Still an idea? That is the right time to talk.

You do not need a plan, a budget breakdown, or a drawing of the screens. One or two lines about the idea is enough to start.

Book a free consultation Start your project

Reach me directly

Whichever is easiest. It all reaches the same person, and I read everything myself.

I read every message myself. No assistant, no automated sequence.